It almost sounds like the original AmigaOne project - a new motherboard with a bridge to the custom chips of a classic Amiga, only with a ColdFire chip instead of a PPC.
But, as said, it's only vaporware at this point. I'll be keeping an eye on this - perhaps an excuse to revive my A1200T.
Note, however, that the press release said most of the expandability would require additional modules, which will definitely jack up the price.
EDIT:
@ the_leander
You beat me to it! (The A1 simiilarity) :-)
