I also see your point, but it's when they start complaining that things arn't getting ported to 68K, and games that are quite system intensive run like ass on their machines.
Perhaps, but you also need to consider the people running Amithlon/Amiga Forever and/or other forms of Emulation (including the Coldfire upgrade). A 68k DivX movie player might not make sense on a real 68K processor, but can be quite useful for people using emulation.