@T_Bone
What would you prefer to the boing ball? I think it is great looking. It is clean, easy to recognize, and not dated. Similar to Apple updating from the old rainbow Apple to the new aqua plastic looking one, the red/white ball is simpler and more elegant than the check mark (which I like as well anyway). Even MS has updated the "window" logo several times now to keep it up to date, but the boing ball has not needed this. It still looks good. And as far as emblazing the company icon everywhere, take a look at Commodore,Apple, MS, Sun and others (Mozilla, Netscape, AOL, etc...) each plasters their respective tm icon anywhere they can to make sure it gets recognized. Why wouldn't / shouldn't Amiga do the same? Atleast the boing ball has something to do with the Amiga past. Would a 2/3 colour representation of the Juggler from the Juggler Demo be more Amiga? Or Amy Squirrel be more Amiga?
I wouldn't mind seeing a new logo idea (or update to the boingball), but I don't think that anyone in the community could agree on one to fit, considering the company that is semi in control of the Amigas fate is barely able to keep itself together a logo change is probably not on their priority list of things to do atm.
As far as text for the Amiga name goes, I much prefer the 1985 italics typeface used. For a while, I liked the new looking one, but it now only represents false promises and lies.
My 2 cents.