Good question. I see most of the answers are missing the point here. The Pegasos offers no more to joe-user as would any computer motherboard, it's just a flat board with bits on it and they don't know what to do with it. No difference, they wouldn't grasp what a Pegasos is vs. an EPoX AMD this way.
But, the Pegasos is not intended to be sold to joe-user, well, not directly anyways. Welcome to the wild world of OEM's. What you can use the Pegasos for is as limited as the OEM's imagination.