I don't understand these guys. They started out with a product with a name coincidentally similar to an Amiga operating system, but no actual connection. So instead of going on their merry way, now they're capitalizing on the confusion: adding knock-off boing balls, adding hosted AROS to their distro, reselling PPC Macs with MorphOS pre-installed (!), licensing Amiga Forever, (mis)directing users interested in AmigaOS4 to Amiga Inc.
I can't tell if this potential exposure of our preferred family of OSes to non-Amigans is a good thing or not. My inner curmudgeon wishes that these kinds of interlopers would just leave us alone.
apparently the controversy causes unusual traffic on their sites which improves some rankings. who knows. might be all, but might be more to it.