The Amiga Brand (and Logo)

[takemehomegrandma]

(I moved this post to a new thread, since it no longer follow the topic of whether the "Amiga Boing Ball" is Gay or not. Original thread is here.)


@ uncharted

uncharted wrote:

takemehomegrandma wrote:

 And which logo you saw also depended on in which part of the world you lived in. Have you seen the "Amiga" text on the boxes of the A500's Redrumloa sold? Not much semi-serif there ...

Those A500s were pre-semiserif era, the semiserif was commissioned by Escom.  If you want a design that 99.999% of all Amiga users recognise then go for the embossed Italic "Amiga" that was stamped on every model ever made.

Well, you might find that design among these (who are all in use at this moment):






:-o ;-)

IMO, the identity of the Amiga brand has been damaged in two ways,
 
1) The brand values (what does "Amiga" really stand for?) have been blurred out. The current owners of the brand has proven that anything and everything can be called "Amiga", thus destroying the previously clear values of the brand. The brand has lost it's meaning and purpose.

2) Inconcistency in appearance, as shown above. This is the visual part, the shape that the eyes see and the brain recognizes and connects to the above (blurred) values.

The final assult on the brand would be to change the spelling. "Amigo", "Chica", "Bahia" or whatever.

(BTW, has that butterfly problems with gas? ;-))

Nah it's just rocket propelled :-D

Pegs in space!  :-o   :-P  :-D

[takemehomegrandma]

@ all

Thank you for your comments! :-)

Think about this situation, you are driving a car in a foriegn country. You are getting hungry. At the side of the road you see a fast food restaurant that you have never heard of, and at the same time you see McDonalds golden arches on a sign that says it's only 2 km away. You are familiar with McDonalds, and you are familiar with it's values. McDonalds stand for Fast food, Safe food (you won't get any strange deseases), Un-espensive food, and some fun for your children while you are drinking coffee after your meal. The same instant you see that yellow "M" you know what you will get, and chanses are big that you drive pass that local unknown place to the familiar, safe, place. All thanks to you recognizing the "M" and connects it to those clear values. Well, imagine a situation where each restaruant have it's own unique design on that "M", and that McDonalds changes the whole "McDonalds concept" once every year ...