It maybe has found a niche in ultra low power parallel computing, but the piss poor journalism goes for the hype instead.
Their price of $99 is only for the minimum configuration, the full price is $199. They say it is intended for research and education at universities. But anyway, the idea to put 16 cores in a SoC is nothing special, and without an operating system plus software, specifically designed for this type of architecture, meaningless.