You know, looking on the site it's actually really swayed me towards it, especially with iWork. This is pretty much a full computer, with all of the the BS cut out. Maybe in 20 years when the price has gone down, and power has gone up, we can all carry one instead of paper and a laptop. I don't even care if it has multitasking beyond "play music while I do X". This is what a computer should be: unintrusive as possible.