@Bloodline
Actually, Mot *didn't* put all of it's eggs in the PPC basket, which
was the problem. They kept producing EOL chips for far longer than
they should have. Intel keeps it's customers coming back by offering
new chips. Hard to sell new chips when the old ones continue being
produced. It also makes it hard to mark-down the new chips, for you
are still producing the old chips.
Then there's the conflicting families situation. Mot had, at least
count, 5 major CPU families they were supporting: 68k, MCore,
Coldfire, ARM, and PowerPC. How is a customer to develop or even
choose which core to use?
A smarter strategy, once the decision to use PPC was done, would have
been to put all of Mot's production and development eggs into one
basket, reducing R&D costs, production costs, overhead, etc. Instead,
they covered a major segment of their market with all 5 families of
CPU's.
annoyed the vendors to no end. Then there's the whole retailing
aspect, Mot refused to sell chips in major markets, instead pushing
other solutions on their potential customers. Drove them off in
droves to SPARC, MIPS, and ARM. Then once they released what they'd
done, they licensed ARM to woo them back, not realizing that it wasn't
the core that they were running from, but their way of doing business.
