No, I agree completely. In fact, my problem with these latest 'products' isn't the internals, it's the externals and the software.
Two brilliant case studies for what Commodore needs to do are already out in the market place and do quite well: the 'New Beetle' and the 'new MINI'. Both pay massive amounts of homage to the original, iconic product, while still managing to modernize the brand.
They need to limit themselves to one primary sku, and actually hire a designer to create a new case for it that looks cool, retro, and most importantly, like a Commodore. Also, beige is the new black. Embrace it.
I'd also hire some software engineers. I think you could easily get away using linux or BSD as the base for the OS (Darwin?!), but you have to write a custom GUI for it that also manages to look modern yet retro. You might even be able to get away with using a modified version of something like Haiku on it. I definatly would NOT ship it with Windows. Windows should be a boot camp sort of option. It's going to be a niche market one way or the other to begin with, so why not embrace that? From the software side, I'd be trying to move towards an Apple model.
Built-in emulation would be a given, but also get some guys to re-write and modernize some classic games from the C64 and include them with the system.
Finally you need marketing, marketing, marketing, marketing. Reaching out to a bunch of guys on an Amiga retro website is easy. You need to convince the 30-40 year olds who played with commodores when they were kids that this is the machine that can take them back to a time when computers were for fun, not spreadsheets.
...oh, you also need to keep this less than $500 a unit. 
There are a range of machines for different people. Cutting off at a particular price only has people saying "if only they". You can't please everyone with one product, you can't even do that with many products. You create a range and people buy according to what they're willing to spend and their sensibilities. Should Apple only have one product? What you are asking for would be suicidal.
You don't think these devices are a modern spin on the Computer in a keyboard concept so reminiscent of Comodore's computer heritage? Look at any review of these kinds of machines from other companies and you will more often than not see reference to Commodore. New designs costs a lot of money and there is no guarantee of success. There will be new designs. The Commodore Phoenix is an apt name as it will help Commodore rise from the ashes. It will lead to bigger and better things.
I pushed for Beige. Barry laughed at me. Oh well. People also want the machine to boot into the Blue/Cyan ready screen too. I have to think beige is a rather acquired taste these days. I don't think I've ever heard anyone ask for a beige Amiga either. I see people asking for black. The Phoenix I chose is silver and black, with black keys. Suits my monitor decor and desk. But hey, maybe that's just me.
Wait, so you're going to pick....Darwin, or Haiku, over AROS. How very un-Amigan of you. :-D
I've already mentioned the desire to put AROS as a standard boot option. If you couple it with ROMS it could provide the ultimate Commodore retro experience. It is not about being Apple. You simply can't go and build something new that is as good as MacOSX anyway and it's suicide to try. AROS does not pretend to be the greatest system ever, but provide an Amiga-like experience that returning Commodore fans will likely enjoy AS A HOBBY. Ya know, do you remember when computers were fun? You can't expect Commodore to, all by themselves, come up with a revolutionary new operating system to compete with the likes of Apple no matter what short-cuts they take. People already lament that MacOSX is just another unix/linux. Could you imagine what Amigafiles would say?
I'll say it again. As the machines sell, and they will, there will be new designs that will likely be more to your tastes.
Windows is only an option right now. The machines currently ship with the latest Ubuntu as standard. There will hopefully be more options in time for the official launch in Q3. I may have mentioned that I will be attempting to quadruple boot, Win7, Ubuntu, MacOSX and AROS, when I get my Phoenix.
In our e-mails Commodore USA's owner has told me that there will be a significant amount spent on marketing. Much more than the last Commodore companies seemed to have spent. They came and died without me even knowing they were there. There are some interesting advertising ideas kicking about. I am confident you'll hear about Commodore in the mainstream soon enough. Hopefully it wont be cringe-worthy, but I'm sure there'll be haters. There are always haters.
What you are asking in terms of revamps of Commodore games is outside Commodore's area of interest. Isn't something like that more down Hyperion's alley? You should accost them. If you could run a multitude of classic games, hopefully, out of the box, that would be an achievement in itself. You've got to leave something for third parties to create.
