Are you yanking my chain or been serious? If serious then I fear the world literally had gone bat crap insane.
As JJ says, it's a license, not a purchase, but yeah, Barry's decided that the obvious people to go after are high-end workstation customers, because if they're already paying $15,000 for a PC then surely they won't mind dropping another $1,000 on a branded case! (Of course, I'm sure their "I dunno, ask Ubuntu" support policy will be
very competitive with the warranties offered by
actual, established workstation vendors.)