Glad to see the adverts going away, at least in the incarnation they were in previously. It was just too blatant and not at all beneficial to the users here, I honestly found them more invasive and completely unrelatable than Facebook's. I don't mind seeing adverts if they are at all related to the peoples interests. You'd click a supposed computer link and get dumped to some auction on ebay with a guy selling vintage beer caps or a used toaster or something.
I don't begrudge anyone running clickthroughs on their forums to support the site, but there's better ways of doing it than what we had. With or without corporate support, a site isn't free to run, and well placed ads are more than a good trade off. It costs you money to run the site that we all love, after all.
Thanks for keeping us posted, Trevor.