I have a similar story why I avoid Apple.
Legend says Steve was at a computer show and watched the Amiga, he was supposed to have said "colors, who needs colors?" when he saw Amiga 1000.
And like most legends, It's a load of bullshit.
Apple were already making colour computers at the time of the Lisa and Macintosh. The reason the Lisa wasn't in colour was because the hardware engineers couldn't design out of a wet paper bag, And the Mac didn't because It was too costly and would use too much memory.
Remember, the mac was originally designed to sell for $1500 (Even with the very real apple tax, but a glorified pepsi salesman jacked it up even more!), and they had the disadvantage: No hippies had designed some custom chips they could use, They couldn't just manufacture chips in house like commodore did, etc. Plus, that superbowl advertisement was EXPENSIVE.
Not to mention the cost of ram in early 1984! $599.00 for 256KB. Insane.
