Trying to get back on topic, that article linked makes sense. Trevor has been very vocal that they are looking to sell the hardware at what they consider "cost" or very close to it, and hope to make profit through software (AMIstore, etc.). This business model makes it difficult to have a reseller channel - you can't expect a reseller to not expect some kind of margin for something you want them to sell and support. I believe A-Eon expects resellers to tack on profit by selling accessories, assembling complete systems, etc., but I'm not sure what the potential is there.
What I don't understand is how this wasn't clear to begin with. Was AOTL expecting something different? I'd be interested in hearing their side of things.
The reality, though, is if they are committed to the market they need to work within the structure that's in place. Yes, it's pretty crappy that AmigaKit and A-Eon are basically one and the same, but they can't change that.