Gargh! Even though I'm doing it myself............
We're playing straight into their marketing ploy here.
1. Simply make a 'non-announcing' announcement.
2. Allow newsgroups and forums to discuss the pro's and cons of, er, nothing.
3. Tack on a list of outlets that are prepared to sell you a product with the amazing 'Nothing' ©®ªP™ chip, which is longer than the original 'non-announcement' (actually not to difficult, as it consists of nothing).
I'm sure "BBRV" will appear extolling the virtues of this new, amazing piece of silicon, that will heal the sick, feed the hungry and end world poverty. Amongst other things.
This kinda ploy was used in that "Project Ginger" b*ll*x recently, which after promising much (it's going to change the world, etc), turned out to be a $20,000 scooter.
Still, I'll cut bplan GmbH/Thendic-France SARL/Genesi S.à.r.l./Whatever-their-name's-gonna be-next-week.com some slack here, if it's for sale at the show on the 7th, then we all should know then as to WTF this is really all about.
Right now, it's a whole heap of a non-event.
-john
