I think the price of the NOD killed it. Not that they could have avoided it. Just the wrong time.
"multi-user version of the BIOS" .. and now the punch "Not only did this new BIOS support more than one user, it could run DIFFERENT operating systems for each of those users at the same time." .. and something that seems similar
"Again, we were pushing the limits. This opened up new applications.".
Now this seems to affected the computer industry of today:
"Bill Gates seemed more focused on drilling for business data about our products and users"
"Steve Jobs was interested in packaging and presentation, but he also understood and appreciated technology."