I don't mind at all if these are just Commodore rebadged PCs. The new Commodore owners need to re-build the brand and raise some cash for further development. Remember a few years ago they began selling re-badged Chinese MP3 players under the eVIC and iPET names? This raised enough money for them to actually do some R&D to create the C64-DTV and the "Gravel" series of media players.
So hopefully they will strengthen the brand with this PC type release, which will allow them to release more innovative, original products in the future.
I must say, they are at least excercising good industrial design. Their "Gravel" and some of their MP3 players and their web-site are stylish, at least.