I don't understand these guys. They started out with a product with a name coincidentally similar to an Amiga operating system, but no actual connection. So instead of going on their merry way, now they're capitalizing on the confusion: adding knock-off boing balls, adding hosted AROS to their distro, reselling PPC Macs with MorphOS pre-installed (!), licensing Amiga Forever, (mis)directing users interested in AmigaOS4 to Amiga Inc.
I can't tell if this potential exposure of our preferred family of OSes to non-Amigans is a good thing or not. My inner curmudgeon wishes that these kinds of interlopers would just leave us alone.