While it might not be popular, Kiki was saying what most developers were saying at the time.
I was working with Digital Creations finishing Brilliance when Kiki and Paul came to negotiate the contract that led to Play. As Digital explained to me, given the size of the pc market, even a failure could make lots of money. Play's first consumer product was the Snappy digitizer which largely came from the work on DCTV. It sold up the wazoo and funded the other Play projects which were expensive "Toaster" related hardware and software for the PC.
I lost touch when Digital became Play, but from an outside observer, it looked like they were spending cash rapidly. I'm not aware of anyone from inside Play saying much about what really happened at the end. I've been given the sense it was very unpleasant.
