Seems to be mint with a bunch of software installed. Not a big fan of gnome myself, I prefer KDE, and I prefer to chose my own software, but who knows with a bit of work it could be a good way to introduce folks to Linux.
Linux's big fail is that it has never appealed to non-Geeks. When there was a move to Linux in net books there were numerous articles about people confused and discouraged by Linux. There was even an article about someone wanting to drop out of tertiary education in the US because she got Linux instead of MS Windows.
Linux's big success has been Android, which has acquired a dominant position in smartphones and a second place in tablets.
As for computers in a keyboard, I think they made sense in the days before laptops but their time is largely passed. They are a novelty item in 2012, nothing more.
