Next generation will be the i.mx.53 series. They are targeting ~$50 OEM cost for the cpu/mobo so that may tempt C=USA into the ARM device market.
Where is the market for CUSA ARM devices? a C64 tablet? Amigaphone? If that company is going to succeed, they better sell the crap out of the only product that has any value to it, that being their C64 "Retro" machine. Jumping into the ARM market would be no end of retarded for them.