I never pay for my phones, well indirectly I do. But im the UK phones, apart from the Iphone, and sometimes when they first come out, are free with the Contract.
My contract over the year will not cost what the phone costs to buy on Pay as you go or simless. This is because the mobile phone networks pay tomwards the phones.
I dont know if its the same in Holland.
I know in the USA they do not seem to get free phones ever.