If this is true, it's a good start. At least they didn't focus on one particular item. Ya know those "Atari" joysticks and "Namco" game joysticks you can simply plug into your TV or VCR are out there and in America they're selling around $30.00. It wouldn't be a bad start to put a few thosand of those across the nation to see if they sell well. Toy stores and as well as Best Buy & Circuit City would be ideal.
Food for thought.
:-)