This whole thing is just a . I don't know who the target market is, but I can tell you that nobody outside of retro-computing hobbyists gives a damn about the Commodore name, and Barry has done a great job of alienating those people.
The brand carries no weight at all, and even if it did, he only has a license to use it. I don't see what bright and wondrous future could await a company that doesn't even own it's own name.
If I were to buy a bunch of generic chinese LCDs, put them in a faux-wood panel casing, and slap a Curtis-Mathis logo on them, they would be just as successful as anything coming from C=USA.
The company is offering nothing new to the market and depending on a defunct brand name, so I think the doubt and ridicule thrown its way is more than justified.