As far as I know, CUSA is planning some work on software (AFAIK). Leo & Dammy has stated that they plan to bring an online store soon for Commodore OS that will allow users to purchase/download classic Commodore apps and games online (as D64/ADF files perhaps?) sometime in the future - so expect it to be Commodore-themed for the retro geek.
A lot was promised, but what is to be believed is just what was delivered: C64x case. And as you have experienced, a lot of unprofessionalism was displayed not only on the community communication side, but even in the hardware choices itself. Licence for Amiga computer was also for All In One computer, but yet it will not be it in despite of Mac Mini factor.
Calling C=USA products good price/performance x86 ratio you should really check what you can build on your own, higher quality components, better performance and money for some pro apps is guaranteed.
If above anything else, C=USA products are to survive in x86 competative world Barry and Leo should do some estimation
of how many e.g. i7 boards they can sell as C64x ultimate, VIC Pro, Amiga Mini, whatever they decide and buy them
from manufacturers, making profit out of difference to retail sale, not such extreme. They dig their own grave with pricing
trying to present their products as different, while they are not (excluding C64x in outside look)
Online store is website, not really a new software in classic sense of it, just another easy source of profit since Amiga games are quite abandonware by now. Lots of them can be legally downloaded already for no price. Again, its repeating the same policy of as less possible investment, illusion of CBM, maximazing the profit while developing nothing new.
Back on topic, question is:
Why the price of C=USA branded hardware is not lowered by contracting manufacturers? This kind of prices looks like
reselling small end user priced quantities + C=USA costs and idea of profit = extreme low price/performance ratio