@tone007
Well, I think you're misunderstand the target group. I'm not after people who need the fastest gaming rig, nor professionals who need the absolute 3d power to do their renders or their DTP. I'm not after the Core 2 Duo or Core i7 CPUs, nor the Power7 market, I'm after people who like different things, the same group of geeks who prefer to get a custom DIY helicopter model kit, even though it's not top spec, instead of buying the fastest helicopter model available -which is also cheaper than the one you'll be building. Also, I'm targeting people who really want a power efficient CPU. ARM is great on the power efficiency, but just won't hold a candle to one of the CPUs I mentioned (at least not yet). Atom is more or less at the same performance ratio -I believe it should perform quite less than the MPC8610, let's not even compare it to the MPC8640D, and it's power usage has been ridiculed since it's release. ION saves the situation slightly, but that's a GPU/Chipset, and it has nothing to do with the CPU. I'm pretty sure a MPC8610+radeon mobile gpu could give as much performance with as similar power usage to the Atom+ION. Yes the price is higher, but price isn't everything.