No box but there are printed instructions that come with the ROM and floppies.. Nothing special, just simple page prints from a standard printer. I am betting AOTL prints them out and adds them to the package during shipment.
(I haven't really looked at them yet as I am still waiting on my Amigas to come back from ASCILL as he works his magic on them for me.)
The ROMs are labeled as are the floppies, but one thing I noticed is that if you have bought multiple versions (IE 2000, 1200 and 3000 like I did) the floppies are all labeled the same and do not specify the model. So don't mix them up! As I understand it each model has slightly different files depending on the model.. (Example would be SCSI specific files for 3000 and IDE specific files for the 1200)
So, as soon as I received them I made small labels with the model and affixed them in the corner of each disk so it is easier to keep track..
Once I actually start using them I will provide some details to folks as I go..
And again I recommend the OP to call Amiga On The Lake directly. Once you have him on the phone he is VERY quick to fix whatever issues you have and he will take great care of you...