Although I agree with most of your comments, I wouldn't bet ageist Apple, they dont really target the tech guys any more, there market is the mass consumers who just want something that's pretty and simple to use and are not really that interested in the tech sheet. As for the price thats not that surprising consider already there is quite a third party market of jewellers that offer Gold plated iphones etc for up $10,000. I expect Apple to move into this market.