Does the name matter?
If you are to sell to the general consumer mass market "a gaming device in a joystick that connects directly to your TV, bundled with a collection of the most popular and well known Amiga games there was", then
YES!If you are going to sell to a bunch of ~200 tech nerds "an insanely overpriced piece of unproven HW with 2007 level performance and features nobody really needs, wants and even knows what it is for, bundled with an incomplete, feature lacking and rather unstable take on what Amiga OS was about", then
NO!The Amiga name could mean a world of difference for a commercial success of Jens Schönfeld's "Clone-A". But it won't mean a thing for the Frieden brothers "OS4" (there is neither a market nor a need for that "product", and no brand name can change that).
What makes a machine amiga?
Ben Hermans saying so?
Is anything post CBM amiga?
No not really, no...
Those who aren't Amiga retro fans has either left or moved on to MorphOS, AROS or OS4.
But I see there are coming a lot of new, exciting Amiga products now? "Amiga, Inc. is introducing a new family of consumer electronics to include cell phones, Android tablets, laptop computers, all-in-one PCs, televisions, 3D televisions, and PCTVs (televisions with built in computers)."
Could be interesting, depending on what it is. Nobody really needs Rouge's idea of what an Amiga is or should be (with .so objects and all) in order to think that an Amiga product could be interesting. It doesn't have to be about tech at that kind of detailed level (consumers couldn't care less about s:user-startup, ram-disks and assigns, but the user interface is very important, so are available apps and level of usability), but more about brand values. If Amiga can come up with Amiga branded Android 3.0 products that matches the broad masses of consumers' view of "what was Amiga about", then they can have a potential hit. If anyone still remembers the Amiga brand, that is. I have a feeling that the Commodore brand is much stronger rooted...