Yes, exactly. It is geared towards a completely different audience, at more than double the price point, yet somehow the RPi should get ready to "move over" for it?
Wow, talk about judging a book by its cover. You take one statement made in a summary line and pass judgement on the writer, the actual article, and ZDnet as a whole.
And for the rest of you ingnorami out there, it's called flair. The writer and we (most of us) are not laconic fact producing and consuming robots. It's perfectly reasonable to entice your audience with these types of sub-titles.
And 'move over' doesn't mean 'pick out your coffin'. Where RPi was the only game in town in this space now there will be another.
Also, when you take all the facts about the RPi and Parallella you'll find they have a lot of things in common; small size, low price, board only, ARM based, runs Linux, etc. It may not aim for the same audience but it will attract a lot of the same audience.
Man, wandering through the Amiga desert has certainly taken its toll on some of you.