The c64x is a unique product so far as the case goes. But the rest of the stuff is generic off the shelf stuff. The vic slim, which is the only product they currently have appart from the c64x, can be bought brand new for $169 with ubuntu installed (
http://www.amazon.com/gp/product/B007W66BRG/ref=as_li_ss_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=B007W66BRG&linkCode=as2&tag=ou00-20) as a complete system.
I know people that buy Linux systems on a regular basis, either for family or as buisness items, and they have all said the thought of spending so much on a prebuilt system with linux is mental. Even if they were completely os free they still couldn't fully justify spending that much on what would be considered a novelty purchase.
Speaking of the OS. I don't understand them selling discs of Commodore OS. In todays modern linux world mosts distros are easily downloaded and the iso's dumped onto USB drives or cheap writable cd's or dvd's for installation. There is only a few distro's I can think of that still sell physical copies of the OS. And even Canonical only sell them for a small amount. I would be interested to see how they play that one with a bloated OS with software that is easily downloaded with a simple sudo apt-get command.
On a final note i got a bit of a laugh recently when their one and only, that we know of, reseller had their joomla setup hacked by some Iranian hacker and now it's been left a gutted mess by the server admins from a really old backup.