I used to work for a "Commodore Authorized Education Dealer".. From the C= Pet to Amiga days.. I will just say this about Apple.. They have superior marketing and in the past exhibited very close to monopolistic practices.
Before Apple opened the Apple stores (like gateway and others in the past going direct), they had a dealer network much like Commodore did.
When trying to sell Amigas to schools we ran up against "but we get this HUGE discount from Apple and free machines".. Which is all hype because the discount just brought them down to what they should be paying in the first place for that level of hardware. Also, Apple would donate machines just to get schools to remove other brands from their labs. This practice Commodore couldn't keep up with because of the low margins it had on it's own products and the high pressure to make profit (based on their financial situation).
Commodore couldn't wrap it's mind around the idea that the idea of "donating" machines for free would gain them marketshare, because the US subsidiaries couldn't "loose money" to make money..
It seems like Apple is again trying this tactic with the low end mac.. They don't care if they make money on it, if it gets them marketshare over PCs..
PS I spent my $499 today, but not on a Mac Mini.. I bought an AMD64 3000+ cpu with 512MB DDR memory, A DVD burner, a sleak black tower case with a 400 watt power supply. It has 8 speaker AC97 audio, built in LAN, Firewire, USB 2.0 SATA, IDE, IDE/SATA RAID and a Geforce FX 5900 ultra.. It's also BYOKMD (Bring your own keyboard mouse display) and it hooks right into my HDTV.. I will race anyone with a Mac Mini, or a G4 AmigaOne any day with this unit.. And I have Windows XP 64 bit edition installed by the way..