680x0 reads two memory addresses at reset, 0 and 4. 0 contains the initial SSP and 4 contains the initial PC.
Anyway, Amiga ROM is made to appear at address 0 via ROM overlay bit in cia register at reset. That is the ROM appears at both 0x0 and 0xf80000 (for 256K roms, the 256K is mirrored twice to 0xf80000 and 0xfc0000).
The first longword is ROM id + jmp opcode, SSP will contain this (bogus) value initially (it's soon replaced by low chipmem address in the ROM code). The 2nd longword is ptr to ROM startup code (0xf80?? or 0xfc00??), and this is the address that will be executed. This code sets up some HW regs, turns off ROM overlay, initializes CPU regs, does initial system integrity checking, scans for onboard memory and begins executing resident modules.
The end of the ROM is not used for anything, except ROMSize and checksum. The other values seem to be some sort of padding, without any function.