You gotta admit it seems rather backwards. AMD has always been considered the gamer's choice (especially today with their amazing 64bit chips), and nVidia's nForce have also been the number one chipset amungst gamers (which as far as I know, is not offered on Petium motherboards).
Factor in XBOX1(P6 + nForce IGP).
It’s probable that the AMD64’s PCI-Ex motherboard market maybe too competitive for NVIDIA i.e. early release of ATI’s Xpress motherboard has potential dethrone NVIDIA and resurgent VIA (K8T890) can be dangerous. VIA doesn't have to handled memory controller issues in the AMD64 market.
There are at least six core logic builders in AMD64 and performance deltas doesn’t vary much due to common AMD NB. These are SIS, ULI, VIA, NVIDIA, ATI and AMD.