Selling the product is the easy part, since it already exists! Anyone on this forum could buy and resell an already existing computer after adding a sticker to it.
The only product in question is the custom C64 breadbin shaped machine, which would require new cases to be manufactured.
That is really the crux of it.
Some mom and pop PC retailer decided to run their business just like most mom and pop PC retailers, but saw an opportunity to appeal to a niche market by selling them in cases, first, that looked reminiscent of Amigas, with a commodore sticker slapped on it. Then announced plans to make replica cases and sell PCs in those. For those that want their PCs to look like that, great. For those that don't, who cares what some mom and pop PC shop does?
Yes, you can buy a used Amiga cheaper. So what? Lots of us buy new thing that we could buy cheaper used.
Yes, this isn't the original hardware. So what? Many of us run emulated Amigas.
Yes, you could get the same equipment in a case that doesn't look like an Amiga/C64. So what? Lots of cases are purchased strictly for their looks.
Yes, they used a copyrighted image without permission. So what? So have the rest of us, and it is actually quite common in mom and pop shops. It this really offends you, don't buy from them.
Yes, they are using a trademark they didn't create. So what? Either they have a legal right to it or they don't. They are not fooling anyone, or even trying to fool anyone about what the actual product is.
I don't get all the hate that is heaped on this guy. If you like the product he sells, buy it. If you don't, don't. I run emulation, so I like what he is presenting. He isn't promising to release a new architecture with a new OS that is going to be better than anything currently on the market. He isn't promising a revolution. He is promising (promise may even be too strong of a word) stock PCs with a Commodore logo on it, and a couple of replica cases with standard PC hardware.
The Amiga community has had a lot of pie in the sky promises that never panned out. Some that really couldn't pan out. That doesn't seem to be what is happening here. A couple of replica cases with PCs inside, and full AROS driver support is a lot less ambitious than many of the products we have actually seen released.
Certainly the MiniMig was a more complex project than a replica case. Certainly AROS as a whole was a lot more complex than just the few drivers necessary to make a particular machine AROS compatible. Certainly MorphOS and AmigaOS 4 are more complex than replica cases. Even the Indivision and Catweasle are more complex than this.
There is nothing that has been presented so far that indicates that this modest project is not real. So, lets just not send prepayments and wait and see. If the machines don't show up, no problem. We still have our money. If they do, great!