Just my guess, but the intent of this is to eliminate the whole SCART part altogether (Amiga RGB to component). I'm sure there will be some electronics in between.
Amiga users in Europe have the advantage of having TVs that can handle the Amiga 15KHz signal natively with just the correct lines connected through a SCART cable.
Again, just my guess-- this new device is aimed at the North American crowd whose best option for non-scandoubled/flicker fixed output is to go the way of component.
I am especially interested in this new device because I have had no luck with the adapters currently available.