@ bhoggett
Ultimately, no one will use AROS on Efika and ARIS will benefit nothing from the port.
Hollywood and the Efika is a *perfect match* IMHO. It could function as a foundation for a whole new industry รก la SCALA. Who knows whether it will be possible for an eager entrepreneur to reach a reasonable OEM agreement with the MorphOS/OS4 teams? In this context I definitely see a point in having a free (both as in "free of charge", as well as "open source") Amiga operating system running on the Efika, and in this context I also think that AROS itself would be a winner. It would gain attention, and if it actually becomes a component in a commercial product (and if that product becomes a hit), then maybe some sponsored development might start to happen?
A lot of "if's" here, but all in all, in a worst case scenario, an Efika port won't make much difference. In a best case scenario it will. However, it can never be a bad thing though.
(Note, a prerequisite is of course that the Hollywood applications can be run in a same way as they can on MorphOS, ie that AROS offers enough underlying infrastructure, drivers, etc)