It may be a legaly Amiga branded chinese Wintel PC but it will NEVER be an Amiga, that's what Mr BS doesn't understand.
And this comes down to what each of us thinks an "Amiga" is or should be. We in the Amiga community expect an "Amiga" to provide something of the experience we think of when using our classic Amigas.
To me, that's the OS interface, the way I interact with it. I don't care if it's 68000, PPC, x86, ARM, some weird "custom chips" or standard PCI equivalents, Zorro, ISA, PCI-Express, or whatever. Give me the OS, without some other OS involved, and I'll happily believe I'm using what I consider to be an "Amiga".
Some people think that some weird "custom chip" that isn't present in any other computer is an absolute requirement. I don't understand that today, but they are welcome to their opinion. These people would cry foul if I called my own computer design an "Amiga" because it would lack something "custom". And I'd say they were wrong to discredit my invention because it is designed to run AmigaOS4. (The only thing about my mental design that is NOT a bog standard PC is the PowerPC processer. Other than that I embrace mass market off-the-shelf hardware, and only that because I have no other choice)
Barry seems to think is "Amiga" concept is what he believes to be a high-end PC running modern OS features. Not everyone has agreed that the boards/CPUs he has chosen to sell are what they all believe to be "high end". Barry doesn't seem to think that the OS or user interaction needs to have any resemblance whatsoever to the user experience we remember and desire, and that's my biggest problem with his "Amiga". I'm happy to see that they all seem to have come to their senses regarding the $25000 luxury computer BS. I don't think any of us remember reading about that as a crazy video editing rig any more than he seems to remember saying some of the other BS things that went around.
He has a legal license to go around telling us that his "concept" is indeed an "Amiga". Sure, we can all grumble about it, but we can't really say he's wrong, no matter how much we hate the situation. If your philosophy disagrees with his concept, yes do not buy it. Maybe it won't sell enough to continue, and we'll see the situation change again in a couple years. Maybe enough outsiders will agree with his concept for his business to do well, and they'll all think we're a bunch of weirdos for holding on to 1987. (Because so many are ignorant that "legitimate" things lasted after that)
What happens if we're right and his business fails? Does the name go into legal limbo, with bitter people unwilling to release rights to newcomers, keeping it locked out of anyone's reach? Might we see something new and agreeable come up? We'll have to see.