I wonder how that happened... (imagining things get all wavey as we transition to my imagination...)
Ad agency: Yes, this all looks great. Our standard fee for this service is 30 million $.
CUSA: Uh, OK.
time passes
Ad agency: We'd like to be paid now. Where's our 30 million $??
CUSA: What?! You think we have 30 mil to spend on advertizing? You're freakin nuts!
(wavey transition back to reality)
CUSA: Yea, those crazy ad agency people completely made up this figure.
I wondered about this myself. Ad agencies aren't typically in the business of shoveling over money for the client to spend, if anything it's the other way round. Oh well, the fun continues!