Welcome, Guest. Please login or register.

Author Topic: "Letting the World Know"  (Read 4189 times)

Description:

0 Members and 1 Guest are viewing this topic.

Offline samface

  • Hero Member
  • *****
  • Join Date: Feb 2002
  • Posts: 560
    • Show all replies
    • http://www.mindrelease.net
Re: "Letting the World Know"
« on: November 20, 2002, 11:47:35 AM »
Quote
The market for A1/OS4 are existing users, and those who left in
the last 5 years, and those will be easier to target in Aachen.


Existing users ~ 2000
Former Amiga users ~ 5 million
+ all the users tired of Windows and/or looking for an alternative which should be an amount larger than the mac and linux communities put together in size.

My point with these numbers (which are no kind of facts but rather educated guessing) is that the exisiting Amiga community and those going to retrocomputing shows is only a small fraction of the targeted market segment of the AmigaOne and AmigaOS4. Like the announcement said; by March they are going from survival mode to growth mode. Focusing your resources on a global marketing campaign and attendance at the really big shows like CeBit makes perfect sense if these are your intentions.

Quote
But I think your are right:
AInc/Hyperion have nothing to show by Aachen, and they know it.


Oh but surely they do. It's just that they have other products aiming at a completely different market ready for launch by then. So, rather than making PR for unfinished products they focus on marketing those products ready for launch first. It's simply a matter of priority.
\\"640k ought to be enough for anybody.\\" - Bill Gates, 1981