The Daddy is partially right, for sure on the marketing. I know this is a community used to dropping three figures on something as banal as a network card or a USB card, but I'll throw 35 bucks at all sorts of things way before I'll throw a hundred. I'll take risk with a 35 dollar thing that I wouldn't for 125. I don't think it will be a great XBMC platform, but I DO think it will be a great platform for a low power controller for homebrew projects.
Hype it and they'll come...
Wait until next week when the ipad 3 comes out, queues of believers from dusk till dawn, ready to queue for hours on end, with a coffee (usually a Starbuck), in the rain, sun or snow, to immolate themselves on the Apple altar, to be the first one to hold a slimmer and lighter ipad (why don't they wait until next year when a slimmer and lighter one comes out) and show it to the cameras...