Write articles that compel the user to come back.
Cool Comaprisons:
Show how the amiga could print, email, use deluxe paint, final writer, and distand susns while the Macs and PC's of the time coudlnt.
Then pull down the screen to reveal.... Shapesifter running a full mac emulation.
Used to do this on my warp engine 040.
PROMOTE your site, here, EAB, Gamespy, IGN, spend about 3 hours a day. Link to Amiga retailers. Interview a amiga software developer.