I am sure there are millions of fanboys, who will spend a lot on this, heck, they would spend hundreds of dollars on an Apple branded tea kettle, Claiming Apple did something innovative and new.
I'm not convinced, Apple often enter a market with something simple but effective. Then you can accept the hype. But with the Apple watch I have yet to see anyone want one... I'm a contented apple user, but I would recommend a pebble.