Thoughts on today's announcement: One of Apple's traditional strengths has been to take existing technologies and refine and integrate them into a very attractive package. See; iPod, iPhone, iPad.
I think this is what they're trying to do with their new watch. Problem is, as I see it, the smart-watch market isn't mature enough for Apple to have iterated something unique. I think they've come in as just another player alongside Android and Pebble instead of something new and disruptive (which seems to be a popular buzzword for technology companies these days).
That being said, I can see how this product would appeal to some users and I won't fault them for their interest.
But anyone who plunks down $10K-$17K for the gold version is a complete f*****g idiot.