They might forego a market that is willing to pay more for a product in favor of one that is not going to pay anything?
You, sir, have been an Amigan too long.
IIRC, AOS/MOS has been a secondary market for ACube products. Which would make their industrial customer(s) the primary market. Offering something that is cheaper (and possibly with more profit) with the possibility of being faster in the future is a way to expand market share. If that means the secondary market won't see upgrades but continue existing production line as needed, wouldn't you opt for doing so?