I know this board is using Via Chipset, and at one time a Via CPU was in the specs, but fortunatly they dropped that.
And yes this is using an XP kernal as opposed to CE (where did you get CE from anyhow!?!?).
I would have to assume that they are using fast drives, for if you were to download any of the videos of this machine being demonstrated on TV, you'll see that it is amazingly fast! Also, head over to pricewatch.com and do and search for some name brand parts to put together your own machine within the $400 price tag, and you'll see that it will come out to a little over $400. So you figure (and this is hopeing) that Apex is getting even a cheaper price than we get at Pricewatch, so they can easily afford to build a system with good specs for well under $400, and still make a profit.