Well if you guys read the review on Tom's Hardware you'd know it's a new company with strong ties with SIS & Trtident. The lower ranking cards are Trident ripoffs, but the higher ranking cards seem to sport a new chipset design, including a dual chipset design (something I'm not aware of Trident doing).
Anyway, unless their drivers can be tweaked to produce more throughput, I don't think these cars are anything to get excited about - unless they're half the price of the ATi/nVidia cards perhaps.
- Mike