This was forwarded to me via the PalmGear mailing list. Wonder where they really got that name, "PalmOne"
:-D
>>>Begin forwarded message>>>
The following News! post has been added to the PalmGear.com Web Site!
News Title: Palm, Inc. Unveils Future Name for Mobile Computin
Full Details at:
http://www.palmgear.com/index.cfm?fuseaction=news.shownews&resID=25843 News Article:
Palm, Inc. Unveils Future Name for Mobile Computing Solutions Company
palmOne Maximizes Brand Equity, Industry Leadership
MILPITAS, Calif., Aug, 18, 2003 – Palm, Inc. (Nasdaq: PALM) today
announced the new name it will adopt following the proposed spin-off
this fall of PalmSource, Inc., makers of Palm OS platform software. The
name “palmOne, Inc.” will reflect the company’s handheld computer
hardware and software solutions business and encompass the sub-brands
Zire™ and Tungsten™, as well as Treo, upon the completion of the
planned acquisition of Handspring, Inc., also expected this fall.
“Palm created an entirely new category when it delivered the first
successful handheld computers in history,” said Todd Bradley, Palm
Solutions Group chief executive officer. “palmOne builds on the brand
promise and popularity of the Palm name, while indicating our intention
to continue to be the driving force of innovation.”
The name palmOne was chosen following interviews with a broad spectrum
of Palm customers, partners, employees, naming consultants and industry
influencers. When people inside and outside the company reflect on
Palm’s essence, three ideas emerged consistently:
• the company’s heritage as a pioneer in handheld computing;
• Palm’s worldwide leadership, which it has retained despite an influx
of competitors; and
• the conviction that Palm always would place customers first, thereby
delivering what matters most to them.
“Our brand promise is so well understood by the marketplace that the
concept of ‘One’ in our new name was immediately compelling,” said Ken
Wirt, Palm Solutions senior vice president and head of sales and
marketing. “’One’ is a powerful addition to the instant brand
recognition and identity of the Palm name.”
The new name is characterized in two colors – deep red for the word
“palm” and vibrant orange for “One,” reflecting the subbrand colors for
the company’s Tungsten line of solutions for mobile professionals and
business and its Zire line of solutions for consumers and multimedia
enthusiasts, respectively. The lower-case treatment of the company name
gives the word “palm” visual emphasis. Products will begin to bear the
new brand name in 2004. However, a new website,
www.palmOne.com, is
live today and features the handheld product information and support
services previously available at
www.palm.com.
“The red/orange combination is a bold departure from the blue that
Palm has used for many years and builds on our new sub-brands,” Wirt
said. “Energy, enthusiasm, power and innovation come across much
stronger in our new combination.”
“Our new name also signals a new beginning at Palm,” said Bradley.
“Building on our momentum in the handheld computing space worldwide and
complementing it with the expected integration of the award-winning
Treo line of smartphones from Handspring will give palmOne the broadest
portfolio of handheld computers and smartphone products led by the most
experienced team in the industry.”
About Palm, Inc. Information about Palm, Inc. is available at
www.palm.com/aboutpalm.
