Reread his article. It's not purely about MAI or deception (well, in as much as marketing is deception). It's about "the process" behind all these logos, emblems, stickers (Microsoft certified, Ready for IBM, SUN approved, etc.)
He's not saying MAI's products are ####e. He's saying it is what it is. The MAI release about being Ready for IBM verified is just "Yup, it's compatable. Your stuff works with our stuff". Even though the MAI press release seems to make it look abit more than that. It's PR, It's Marketing. Making your product look better than everyone else's, It's washing and polishing that rusty old bike to get someone to buy it. Not that the bike isn't perfectly funtionaly, it just doesn't look as good as the rest til you spiff it up abit.
This article was probalby born out of some recent A1 vs. Pegasos, Gensi slamming MAI discussion where people were actually saying that MAI northbridges were IBM certified.