@TheDaddy
Yet there are some on this board that will plunk down £1,700 on a desktop that isn't as powerful as the £500 phone. People will buy what they want to buy. You don't like iPhones, don't buy iPhones, personally I don't have time for the hate, but whatever floats your boat.
Computers in a keyboard were an idea who's time has come and gone, if you think you can hawk them with a turtleneck, by all means try. But I won't be queuing for one anytime soon.
Yes, part of the appeal of Apple is Apple itself, but, even they couldn't sell a keyboard computer in 2013... There's an element of timeliness in all of Apple's products. An iPhone 5 in 2023 won't even merit a "meh," but by then they'll be on to something else anyway.